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- Florida’s Challenge & Opportunity: A Great Example Of The Upside & How You Get It
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- Florida’s Growth Challenge & Opportunity: Being On The Verge Of Being On The Verge Of A Boom
- STEP 2: A PR & Communications Strategy Template
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- Doug Poretz on Florida As a Leading Life Sciences Industry Cluster: You Can Touch The Potential. It’s Palpable. BUT …
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- The Messenger on How In-Context or Out-of-Context Comments Impact Your Communications Strategy: A Critical Lesson Courtesy of Mitch Romney
- Euna Rugg on How In-Context or Out-of-Context Comments Impact Your Communications Strategy: A Critical Lesson Courtesy of Mitch Romney
Monthly Archives: February 2012
A Template For a PR Plan & Communications Strategy
Step 1: The Basic Approach PR and communications strategy plans are unique in many ways, but all the successful plans share certain characteristics. A template can be followed to increase the odds that the plan you create is correct, but … Continue reading
Role Model For Communications Strategy: “The Most Interesting Man in the World” Beer Commercial
For Successful Communications: Share vs. Target Your Message Third In A Series About Rethinking The Value Proposition The most effective communications is that which provides information to others who share my interests rather than which pushes information to “targets.” As … Continue reading
Communications Strategies Should Emulate Soap Operas (the video)
Reaction to my previous posting on how communications strategies should emulate soap operas led me to produce this video version of those comments. This is the first of a series of videos designed to help executives (and others) understand the … Continue reading
Posted in Business Models, Communications Strategies
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The Most Simple Approach To Developing An Internal Communications Strategy
Whenever initiating the effort to create a communications strategy, it is important to bring an approach — an attitude — a philosophy that frames the strategy. That’s the case for when you are developing the strategy as a whole and … Continue reading
Soap Operas As A Role Model For A Great Communications Strategy
One of the LinkedIn Discussion groups where I participate, Public Relations and Communications Professionals, has a discussion about what makes for good story-telling. I responded there that I have always felt that soap operas were a perfect model for … Continue reading
Important Guest Post: “A Pacific Nation: Implications for Strategic Communications” by Professor Dennis Murphy
Professor Dennis Murphy authored this guest blog. It is exceptional in quality and importance. As the first guest post in this blog, it sets a very high standard. The Importance of Understanding How Strategic Communications Plays A Major Role In … Continue reading →