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- Florida As a Leading Life Sciences Industry Cluster: You Can Touch The Potential. It’s Palpable. BUT …
- Florida’s Challenge & Opportunity: A Great Example Of The Upside & How You Get It
- Florida’s Growth Challenge & Opportunity: Better Than I Thought; Worse Than I Thought; One Remarkable Characteristic.
- Florida’s Growth Challenge & Opportunity: Being On The Verge Of Being On The Verge Of A Boom
- STEP 2: A PR & Communications Strategy Template
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- Doug Poretz on Florida As a Leading Life Sciences Industry Cluster: You Can Touch The Potential. It’s Palpable. BUT …
- Rina Dukor on Florida As a Leading Life Sciences Industry Cluster: You Can Touch The Potential. It’s Palpable. BUT …
- Local Events | LST HUB on Florida As a Leading Life Sciences Industry Cluster: You Can Touch The Potential. It’s Palpable. BUT …
- The Messenger on How In-Context or Out-of-Context Comments Impact Your Communications Strategy: A Critical Lesson Courtesy of Mitch Romney
- Euna Rugg on How In-Context or Out-of-Context Comments Impact Your Communications Strategy: A Critical Lesson Courtesy of Mitch Romney
Category Archives: Business Models
A Template For a PR Plan & Communications Strategy
Step 1: The Basic Approach PR and communications strategy plans are unique in many ways, but all the successful plans share certain characteristics. A template can be followed to increase the odds that the plan you create is correct, but … Continue reading
Communications Strategies Should Emulate Soap Operas (the video)
Reaction to my previous posting on how communications strategies should emulate soap operas led me to produce this video version of those comments. This is the first of a series of videos designed to help executives (and others) understand the … Continue reading
Posted in Business Models, Communications Strategies
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The Most Simple Approach To Developing An Internal Communications Strategy
Whenever initiating the effort to create a communications strategy, it is important to bring an approach — an attitude — a philosophy that frames the strategy. That’s the case for when you are developing the strategy as a whole and … Continue reading
Why Negative Energy Is Sometimes A Good Thing
I’ve been involved with several companies (including some I’ve created and some that have been clients) that sought to develop new ways of doing something, or organizing themselves around a new business model. I saw a strange pattern: There is … Continue reading
Posted in Business Models, Corporate Culture
Tagged business models, corporate culture, negative mood
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How To Use Negativity To Create A Positive “Swagger”
There is a saying among judges who become mediators: “No matter how you spread the batter, even the thinnest pancake has a flip side.” I’ve written before about how negativity must be embraced if you want to create something … Continue reading
Posted in Business Models, Corporate Culture
Tagged John Caswell, negative swagger, new business models
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Important Guest Post: “A Pacific Nation: Implications for Strategic Communications” by Professor Dennis Murphy
Professor Dennis Murphy authored this guest blog. It is exceptional in quality and importance. As the first guest post in this blog, it sets a very high standard. The Importance of Understanding How Strategic Communications Plays A Major Role In … Continue reading →