Category Archives: Communications Strategies

STEP 2: A PR & Communications Strategy Template

 Answer This Question:  What’s Your Story? The first step (already discussed) in creating a PR plan and communications strategy is the same as in the creative process of painting a picture: envision the company you want to become at the … Continue reading

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Will Rush Limbaugh’s “Slut” Comments Prove That “No Publicity Is Bad Publicity”?

The Lesson For Communications Strategy: Publicity Is “Good” or “Bad” In Direct Relation To The Way You Are Currently Perceived & Your Goals Rush Limbaugh’s comments about a woman attending Georgetown University Law School being a “slut” because she supports … Continue reading

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Important Guest Post: “A Pacific Nation: Implications for Strategic Communications” by Professor Dennis Murphy

Professor Dennis Murphy authored this guest blog. It is exceptional in quality and importance. As the first guest post in this blog, it sets a very high standard. The Importance of Understanding How Strategic Communications Plays A Major Role In  … Continue reading

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A Template For a PR Plan & Communications Strategy

Step 1: The Basic Approach PR and communications strategy plans are unique in many ways, but all the successful plans share certain characteristics.  A template can be followed to increase the odds that the plan you create is correct, but … Continue reading

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Executives Should Insist On Precise Use Of Words In Order To Measure Success Of Their Communications Strategy

 Sometimes It Is Legitimate To Be Vague With Public Statements; But It Is A Fatal Flaw To Be Vague When Crafting A Communications Strategy  Executives might want to consider how they use words such as “leader” and “leadership” in their … Continue reading

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Lessons For Executives On Communications Strategies From The Presidential Candidates

Romney: How To Give Business Execs A Bad Name; Santorum: How To Take A Message Too Far; Paul: How Niche Marketing May Not Make Sense; Gingrich: How To Burlesque Yourself; Obama: The Pitfalls Of Arrogance Rarely has one event provided … Continue reading

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Role Model For Communications Strategy: “The Most Interesting Man in the World” Beer Commercial

For Successful Communications: Share vs. Target Your Message Third In A Series About Rethinking The Value Proposition The most effective communications is that which provides information to others who share my interests rather than which pushes information to “targets.”   As … Continue reading

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Communications Strategies Should Emulate Soap Operas (the video)

Reaction to my previous posting on how communications strategies should emulate soap operas led me to produce this video version of those comments.  This is the first of a series of videos designed to help executives (and others) understand the … Continue reading

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The Most Simple Approach To Developing An Internal Communications Strategy

Whenever initiating the effort to create a communications strategy, it is important to bring an approach — an attitude — a philosophy that frames the strategy.  That’s the case for when you are developing the strategy as a whole and … Continue reading

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Why Communications Strategies Should Focus On “The We” Instead Of “Targets”

Second In A Series On Rethinking The Value Proposition As noted in a previous article, humans are driven to communicate because they are hard-wired to collaborate with each other.   According to research conducted by Michael Tomasello and his colleagues at … Continue reading

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