Category Archives: Corporate Culture

Why Communications Strategies Should Focus On “The We” Instead Of “Targets”

Second In A Series On Rethinking The Value Proposition As noted in a previous article, humans are driven to communicate because they are hard-wired to collaborate with each other.   According to research conducted by Michael Tomasello and his colleagues at … Continue reading

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Why Negative Energy Is Sometimes A Good Thing

I’ve been involved with several companies (including some I’ve created and some that have been clients) that sought to develop new ways of doing something, or organizing themselves around a new business model.  I saw a strange pattern:  There is … Continue reading

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The Irony Of How GE & The “Occupy” Movement Are Both Redefining What A “Nation” Is

Although vastly different, General Electric and Occupy Wall Street share a common cause whether they are aware of it or not.  They are both important players in the process of changing how the world defines what a “nation” is.  That’s … Continue reading

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How To Use Negativity To Create A Positive “Swagger”

There is a saying among judges who become mediators:  “No matter how you spread the batter, even the thinnest pancake has a flip side.”   I’ve written before about how negativity must be embraced if you want to create something … Continue reading

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