PR and Communications Career With Emphasis On Strategy


Doug Poretz   |  703-408-1880 (Cell)  |  301-767-9737 (Landline)


Substantial experience in every segment of communications, always serving at the C-suite level, whether in an in-house or retained basis.  Intimate knowledge of business.  Ability to recruit, nurture and manage teams of professionals.  Formidable reputation, including having been named by Washington Life magazine as one of Washington’s eight “Titans of PR.”


2014 – Present;  Doug Poretz, Ltd.  Work with a limited number of clients, helping to rethink and improve their communications strategy.  See “Working With Me” for details.

2010 – 2018; Various Communications and Entrepreneurial Projects.  After selling my interests in Qorvis Communications, my wife and I moved to Palm Beach Gardens, Florida. I was engaged in a variety of endeavors including an entrepreneurial stint with an Internet start-up, and as a principal of a West Palm Beach-based PR firm, Next Horizon Communications.  We moved back to the DC area to enjoy the region’s unique dynamism and beauty once again and I once again worked as a one-person consultancy providing strategic communications thinking. In 2017, after serving for several months as an outside consultant, Perthera, a venture-backed precision medicine company, asked me to serve as its Chief Marketing Officer, which I did for one year.

2000 – 2010.  Co-founder & Principal, Qorvis Communications.  Assumed most senior responsibilities for a fully integrated communications firm that grew from less than a dozen to 104 employees.  Oversaw all activity for a wide variety of clients involved in tech, associations, economic development, real estate, public issues; served as the account leader on a number of accounts.  Established the then-unique and now often emulated business model, which disavowed time sheets and eliminated silos even when providing such diverse services as PR, PA, digital communications, advertising, special events, grassroots, internal communications, and research.  Developed the culture that incubated very high morale and energy, very low employee turnover, industry-leading margins, rapid growth, and an extraordinary reputation for high quality.  Shortly after our start-up, we were one of three firms nominated by the industry’s leading trade journal as “Small Agency of the Year” and later as “Mid-Size Agency of the Year.”  In 2009, The Holmes Report, a global trade publication, named Qorvis “Public Affairs Agency of the Year.”

1997 – 2000.  Founder & Principal, The Poretz Group.  Led the growth of what started as a one-person firm specializing in investor relations for public and pre-public tech companies to 8 people providing a greater range of PR services.  This was the core component in the creation of Qorvis.  Not only led the growth of the agency, but was the senior manager of most client teams.

1991 – 1997.  Principal, Douglas Poretz, Ltd.  Established a one-person investor relations firm working with a variety of public companies primarily in tech and real estate.  Most clients were based in the Greater Washington region, but also worked with clients in Seattle, Silicon Valley and elsewhere.  This evolved into The Poretz Group.

1986 – 1991.  VP, Corporate Affairs, NVR.  Joined this company shortly after its IPO as a small regional builder in Northern Virginia and concurrent with its acquisition of Ryan Homes, to make it the nation’s largest homebuilder.  Was responsible for all corporate positioning and all investor relations, often standing-in for the Chairman/CEO at major investor conferences.  Also coordinated responses to several crisis issues.  Reported directly to the Chairman/CEO; was member of the executive committee.

1985 – 1986.  Director, Corporate Communications, Planning Research Corp. (PRC).  Recruited by and reported to the Chairman/CEO of this NYSE company with the specific purpose of increasing the company valuation.  Worked closely with the CEO to create a plan that won board approval to reposition the company away from “The World’s Largest Professional Services Company” to a systems integration company (what would now be called an IT company).  The plan included divestitures of certain large components of the company, and the explanation of the new vision to all stakeholders including customers, influencers, employees, and investors.  In a period of 16 months, from the conception to the implementation of the plan, the company’s public valuation tripled and the company was amicably acquired.

1981 – 1985.  Director, Corporate Communications, Flow General, Inc.  Reported to three different CEOs of this NYSE multinational government contactor and biomedical company during a very turbulent time.  Wrote and developed investor presentations, internal communications, and communications with all other stakeholders.  Represented the company in formal and informal presentations to investors in the U.S. and Europe.

1979 – 1981.  Co-Founder & Principal, Poretz & Jaffe, Inc.  Responsible for business development, client service and employee recruitment and supervision for this locally-based and oriented PR company that became one of the most active firms of its kind in the region.  Worked with a number of clients including leading banks, real estate development firms, associations, economic development campaigns, and the launch of the second casino in Atlantic City.

1975 – 1979.  Principal, Douglas Poretz & Associates, Inc.  Created a one-person PR firm that was the predecessor to (and did the same type of work as) Poretz & Jaffe, Inc.

1971 – 1975.  Public Information Officer, Alexandria (VA) City Public Schools.  Recruited by (and then reported directly to) the Superintendent of Schools with the assignment to initiate the office and create a communications campaign for the integration of the City’s schools.  The integration of the secondary schools was memorialized in the movie “Remember the Titans,” followed one year later by the integration of the elementary schools, which was commended as a model for the nation in a New York Times editorial.

BA, Philosophy, The George Washington University, 1967

Married 43 years; one adult son

Live in Potomac, MD