There is no menu.

As noted elsewhere, I can provide the most value when there is a close relationship between my client and me.  When that happens, my scope of work becomes very wide.  Although I’m often asked to drill-down in some specific area, I am also asked to be a sounding board for ideas, to help think-through a problem from the perspective of what various solutions would mean to the communications strategy, to oversee the execution of a campaign, to craft a critical message – basically to play a critical role in how an organization tells its story.


There are certain critical steps in developing a communications strategy.

For example, the client needs to have a few (maybe 3-5) clearly articulated and intuitively understandable key messages meant to help the organization achieve a certain position with their stakeholders.  Often, that structured approach to messaging is lacking.  In those cases, I help the client resolve that need.  Similarly, there may be a need for an investor presentation, or an advocacy campaign, web site, traditional and online grassroots communications, etc.  I can lead and often undertake the execution of such efforts. When additional services are necessary, I often work with the client’s existing resources (whether other retained firms or in-house capabilities) or I can recruit the right team, using my extensive and global network of people with great experiences and skills.


What about clients located outside the Greater Washington area where I live?

I’ve noted that it is critically important to build a close relationship with a client. But with the advent of new communications tools, meetings either large or one-on-one need not always be in person. I do encourage that we schedule an extended and candid chat early in our relationship, but distance should not be an obstacle to building a very successful effort even if most of our relationship is by phone, email, Skype, other web-based solutions, etc.


I work on either a short-term project basis or an ongoing basis without a specified end.

But in no case will a relationship continue simply because it is contractually mandated.







The Doug Poretz Blog